When you think of witchcraft ... what comes to mind? Many imagine a medieval-era, warty-nosed woman hunched over a bubbling cauldron in a dark forest, muttering something incomprehensible as a black cat watches from a nearby tree stump. It is almost impossible to take seriously. And that is exactly the problem. But what if I told you the actual mechanisms of witchcraft occupy our social media, our standard newsfeeds, and often our churches undetected ... would you believe me?